Our story
Over 40 years of passion for the mountains
Over the years we have grown together with the area, expanding our services to include ski and bike rental, the Race Center, a specialist workshop, ski storage and a sports shop.
Our story is made of people, passion and constant evolution. And this is where we want to start telling it.
A story of passion, people and constant evolution
Since 1985 Moda Sport has grown together with the Alpe Cimbra, investing in new services, facilities and skills to offer an ever more complete experience in every season.
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1985
The start of a new adventure
Stefano and Monica, with the invaluable support of their father Mario, take over a long-established sporting goods business that had been in Folgaria for almost twenty years.
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1992
Sport becomes a meeting place
The Negheli Sports Centre opens, with two tennis courts, four bocce courts, a bar and changing rooms.
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1996
More room to grow
The business keeps growing and the shop is extended, along with the department for winter technical equipment rental and sales. -
2005
Rental grows and the bike world is born
As demand increases, Moda Sport expands the rental department at Via Maffei, creating larger, more functional spaces for an even more efficient service in winter.
The same year the bike department is born, marking the start of a new phase of growth. The passion for the mountains extends beyond winter, with the aim of supporting locals and visitors in summer too.
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2010
A new location, new services
A new ski rental point, ski storage and a building designed for even more efficient services open in a strategic position just steps from the lifts.
The same building also houses the bike department and workshop, making Via Negheli the reference point for outdoor activities all year round.
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2018
Always one step ahead
Moda Sport builds the first padel court in Trentino, confirming once again its commitment to investing in new sports and offering new opportunities to Alpe Cimbra visitors and residents.
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2025
Looking to the future
The shop is completely renovated with new spaces, furniture, lighting and a better layout.
The same year, new changing rooms are built at the Negheli Sports Centre, offering even more modern, functional and comfortable facilities.
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2026
Our journey continues...
Our story continues, season after season
First of all, a family
For us, every piece of advice, every smile and every handshake helps make the experience special for those who choose Moda Sport.
The people you meet every day
Behind every service are people who bring skill, helpfulness and passion to our customers every day.
Stefano
Coordinates and leads the whole business, keeping alive the philosophy it all started with.
Cinzia
The go-to person for footwear and clothing, helping every customer choose the products that best suit their needs.
Giorgia
Looks after the equipment department and the Race Center, bringing technical skill, precision and attention to detail.
Alessio and Angela
Take care of ski rental, storage and the whole bike world, supporting every customer with professionalism, helpfulness and passion all year round.
A team that grows with us
Many of our staff have worked alongside us for a long time and help every day, with skill, helpfulness and dedication, to give our customers a warm welcome and a quality service.
Our heartfelt thanks go to all of them.
Because Moda Sport is not just services, facilities or equipment: above all, it is people.
The mountains are our work. Before that, they are home.
We live the Alpe Cimbra every day
This first-hand experience lets us give practical advice and a service built on real knowledge of the area.
Stefano, Alessio and Giorgia are ski instructors and know the Alpe Cimbra ski area inside out. In summer Alessio is also an MTB guide, constantly exploring trails and routes.
For us, the right advice is worth as much as the right equipment.
The values that guide us every day
In over forty years technology, materials and the way people enjoy the mountains have changed. What has never changed are the values with which we welcome every customer, and which continue to guide every choice, investment and service.
Passion
The mountains are part of our lives. We live them every day, summer and winter, and share this experience with everyone who chooses the Alpe Cimbra.
Expertise
We keep constantly up to date to give reliable, personalised technical advice that keeps pace with how sports and equipment evolve.
Quality
We carefully select products, services and equipment, constantly renewing our rental fleet.
Safety
Every ski, snowboard, bike and piece of equipment is carefully prepared and checked, because having fun means feeling safe.
Listening
Everyone has different needs. That is why we take the time to listen, advise and find the best solution.
Innovation
We keep investing in facilities, services and technology to constantly improve the experience of those who choose Moda Sport.
We look forward to seeing you
Thank you for getting to know the story of Moda Sport. We look forward to welcoming you at our locations to help you make the most of the Alpe Cimbra, with the same passion and professionalism that have guided us since 1985.
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Discover Moda Sport behind the scenes, new arrivals, tips from our staff and mountain life all year round.